We Players One of Seven Companies Producing Groundbreaking Immersive Theater August 6, 2014 We Players is thrilled to announce that it has been named as one of seven companies around the world creating groundbreaking immersive theatre "The brainchild of artistic director Ava Roy, We Players was founded in 2000 out of Stanford University. This Bay Area-based company produces classical works in site-specific settings, drawing on the energy of the natural environment to break down barriers between language and audience. Drawing on the fundamental philosophies of “place,” “choice” (each audience member determines his own vantage point), “movement” (the audience follows the action throughout the space) and “community,” We Players sheds innovative light on very old works." — KC Wright